Since this case is sensitive, I obfuscated some screen information and confidential content.
With that question in mind, we began to work on the process of understanding how we could gather services from the main three company's revenue streams: Acquisition (Point of sale), Banking and Credit services. Our main goals were:
The first step was a desk research to understand other players from the market. We discovered at this point that we did not have a similar experience in Brazil yet, so we started searching abroad for this kind of service. The ones we found had a separate experience inside the same app, like Aliexpress, and that was not our goal.
We wanted our user to have a unified experience, so there would be no more Banking or Acquisition, only Stone.
With our goal defined, we gathered and discussed the peculiarities of each product, overlapping areas and how to put it all together in a single app. When we defined a structure, we did some interviews with users to understand if that made sense to them and or if it was too complex.
The main problem with showing Acquisition and Banking on the same app is that the user may not receive this future income in the same banking account that we were showing. First, we had to make it very clear. But, second, this could be an opportunity to increase the number of banking accounts.
So we created some visual solutions and went to test with our customer. Since the time frame was short, most of the testing was not structured, just guerrilla. We called some Stone clientes and talked to them to understand how our solution made sense to them and how it would benefit their businesses. The results were:
After testing and validating our structure, we created a basic style guide with components, so our designers could create all user flows with consistency. This allowed us to build a single product as a team, working with different features at the same time.
The style guide we created was the beginning of a powerful design system for the the whole company.
As soon as we found a way to consolidate the experience, we started the hard work to pass all the existing features, such as transfer, payments, sales, to the new app. Our goal was not to interfere with these features since they did not overlap, so we just adapted to the new app.
It was really important to maintain all features that our customers were used to in the previous apps, so the experience with these satellite parts wouldn't change. While we were working on these, the main part was being developed. We started with Android and soon after we had coded prototypes in both OS.
Some of the results for this project were:
Design Team
Lead designer: Rafael Rodrigues
Product Designers: Carolina Mender, Antonio Lapa, Antonio Pires, Julia Kattlemann
UX Writing: Mateus Ferre
Researcher: Flavia Moreira
Want to know more about my work? Check out these projects.
